EVERYTHING STARTED WITH A RIDE

IMPECCABLE IN TASTE AND UNAPOLOGETICALLY MODERN, CHROME HORSE OFFERS A TEQUILA JOURNEY THAT BREAKS FREE FROM THE CONFINES OF TRADITION.

“Chrome Horse Society Tequila was born from a desire to merge my passions—equestrian life, fashion, and world travel—with a spirit that felt authentic and modern to me. Chrome Horse Society Tequila was conceived to offer a refined, luxury spirit, utilizing the latest triple distillation technology."

- JACK MORGAN, FOUNDER

love to tequila

My lifelong passion for horses directly inspired the name. I wanted our tequila to encapsulate the exhilaration of horse riding—the ultimate thrill. The concept of the Chrome Horse comes from Plato's allegory, with the white horse symbolizing logic and goodness, and the black horse representing base desires and wildness.

Chrome Horse Society, therefore, stands at the intersection of logic and magic, much like the experience our tequila aims to provide. We like to say our tequila Gives You a Ride.

THE PERFECT PARTNER

LEYROS DISTILLERY

NESTLED IN THE HEART OF JALISCO'S TEQUILA REGION, LEYROS PRODUCES SOME OF THE MOST REFINED AND SUSTAINABLE SPIRITS IN MEXICO.

WITH A DEDICATION TO INNOVATION AND MODERN DISTILLATION TECHNIQUES, LEYROS EXEMPLIFIES THE PERFECT BALANCE OF TRADITION AND CONTEMPORARY CRAFT IN TEQUILA MAKING.

MAKING CHROME HORSE SOCIETY TEQUILA

OUR PROCESS CREATES A HIGHLY PURE AND BEAUTIFULLY BALANCED TEQUILA USING 100% NATURAL INGREDIENTS: PURE AGAVE, PRISTINE WATER, NATURAL YEAST AND A HINT OF VANILLA.

STEP 1
HARVESTING
CHROME HORSE SOCIETY TEQUILA IS MADE FROM 100-PERCENT BLUE WEBER
AGAVES FROM THE TEQUILA VALLEY OWNED BY DISTILERIA LEYROS. THE AGAVE HEARTS ARE HARVESTED ONCE THE PLANTS REACH 6 TO 8 YEARS OF AGE.
STEP 2
DIFFUSING
INSTEAD OF COOKING THE AGAVE FIRST, WE EXTRACT THE RAW AGAVE THROUGH A MULTI STEP DIFFUSION PROCESS WHICH ALLOWS US TO USE 99% OF THE AGAVE PLANT WHICH REDUCES WATER CONSUMPTION BY 50% AND STEAM ENERGY BY 60% AS OPPOSED TO CONVENTIONAL METHODS.
STEP 3
FERMENTATION & DISTILLATION
WE UTILIZE A TIGHTLY CONTROLLED FERMENTATION PROCESS AND THEN CONDUCT A MULTI-DISTILLATION IN COPPER-PLATED COLUMN STILLS.