EVERYTHING STARTED WITH A RIDE
IMPECCABLE IN TASTE AND UNAPOLOGETICALLY MODERN, CHROME HORSE OFFERS A TEQUILA JOURNEY THAT BREAKS FREE FROM THE CONFINES OF TRADITION.
"Chrome Horse Society was born from a desire to merge my passions—equestrian life, the fashion industry, and world travel—with a spirit that felt authentic and modern.
Tequila has always been my go-to, yet I found nothing in the market that resonated with the sophistication and forward-thinking aesthetic I envisioned. Thus, CHS Tequila was conceived to offer a refined, additive-free luxury spirit, utilizing the latest triple distillation technology.
It's designed for the discerning palate, perfect for mixing or sipping neat, embodying the modern spirit of tequila and its aficionados."
Jack Morgan, Founder
love to tequila
My lifelong passion for horses directly inspired the name. I wanted our tequila to encapsulate the exhilaration of horse riding—the ultimate thrill. The concept of the Chrome Horse comes from Plato's allegory, with the white horse symbolizing logic and goodness, and the black horse representing base desires and wildness.
Chrome Horse Society, therefore, stands at the intersection of logic and magic, much like the experience our tequila aims to provide. We like to say our tequila Gives You a Ride."
UNAPOLOGETICALLY MODERN
AS THE TRENDSETTING PARTY CAPITAL OF THE WORLD, WE INFUSE NEW YORK CITY’S NOVELTY INTO CHROME HORSE’S CULTURE AND PRODUCT, WITH A TASTE OF NEWNESS AND PROGRESSION IN EACH DELICIOUS DROP.
