SOCIETY
NOUN: A PART OF THE COMMUNITY THAT SETS ITSELF APART AS A LEISURE CLASS AND THAT REGARDS ITSELF AS THE ARBITER OF FASHION AND MANNERS.
LATEST EVENTS
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Read more: LIL NAS X ALBUM RELEASE PARTY AT THE BOX
LIL NAS X ALBUM RELEASE PARTY AT THE BOX
On Thursday, March 20th, rapper, singer, and songwriter Lil Nas X hosted an exclusive, all-pink celebration at The Box in NYC to debut his latest single, HOTBOX.
The night featured a stylish crowd, custom cocktails, and a high-energy performance by Nas—all complemented by Chrome Horse Society tequila, the evening's standout spirit.
Chrome Horse Society was the base of signature drinks enjoyed by attendees, including Amanda Lepore, Brian Atwood, Rickey Thompson, and Brad Mondo. Founder Jack Morgan was also in attendance, enjoying the brand's refined yet edgy aesthetic.
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Read more: MIAMI MUSIC WEEK 2025 AT THE BEATRICE
MIAMI MUSIC WEEK 2025 AT THE BEATRICE
Founder Jack Morgan brought the heat to the final night of Miami Music Week, hosting an unforgettable celebration at The Beatrice Miami's exclusive "boiler room" - a hidden gem fast becoming a late-night favorite among insiders.Headlining the evening was Grammy-winning DJ Cedric Gervais, who lit up the decks alongside Mednas and Elvis Guetta, delivering a high-energy set that had the room pulsing into the early hours. The crowd, a curated guest list of industry insiders and style leaders, including Kevin Carrigan, Giampaolo Sgura, Bret Fraser and Bonnie Mueller Gervais, all sipping Chrome Horse and dancing the night away.The event capped off an electrifying week of music and culture in true Miami fashion: bold, stylish, and fueled by one of the city's buzziest new tequila brands.Read more -
Read more: THE STANDARD MIAMI LAUNCH EVENT: 2025
THE STANDARD MIAMI LAUNCH EVENT: 2025
A VIP crowd enjoyed specialty cocktails featuring Chrome Horse Society Tequila at The Standard Miami.Read more -
Read more: FOUNDER’S EVENT OCT. 2024
FOUNDER’S EVENT OCT. 2024
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Read more: ONE YEAR ANNIVERSARY PARTY AT JACKIEO’ MYKONOS
ONE YEAR ANNIVERSARY PARTY AT JACKIEO’ MYKONOS
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Read more: Lady Gaga's Screening of the Chromatica Ball film on May 23rd , Nya Studios West Hollywood, CA
Lady Gaga's Screening of the Chromatica Ball film on May 23rd , Nya Studios West Hollywood, CA
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Read more: Miami Pride Kick Off Party at Hotel Greystone
Miami Pride Kick Off Party at Hotel Greystone
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Read more: National Polo Club 2024 Finals
National Polo Club 2024 Finals
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Read more: Sports Illustrated Swim: 2023
Sports Illustrated Swim: 2023
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IN THE PRESS
HOSPITALITY
- Dan's Papers April 12, 2024 Issue 1 (calameo.com)
- 3 Classic Cocktails from Chrome Horse Society Tequila | Chilled Magazine
- Mother’s Day Gift Guide 2024: The Best Tequila (forbes.com)
- Celebrate Season 3 Of ‘Bridgerton’ With Regency-Inspired Cocktails (forbes.com)
- 23 Best Tequila Cocktails You Can Make at Home (yahoo.com)
- 23 Best Tequila Cocktails You Can Make at Home - Men's Journal (mensjournal.com)
- The Best Father’s Day Gifts For Husbands To Make Him Feel Loved
- New Release Roundup May 2023
- Best Father's Day Gifts
- Best Blanco Tequila
- Montezuma’s Legacy-
Best Premium Blanco Tequila - A New Ultra Premium Tequila Hits The Market
- Spritz It Up All Summer Long
- Gift Horse
SOCIETY
- Lady Gaga Wears Platform Boots for ‘Gaga Chromatica Ball’ Premiere – Footwear News
- Lady Gaga rocks a CAR PART in edgy ensemble at the premiere of HBO's Gaga Chromatica Ball in LA but can't name what it is: 'I'm not a mechanic' | Daily Mail Online
- Photos: Inside Lady Gaga's World Premiere of GAGA CHROMATICA BALL (broadwayworld.com)


DISCOVER THE SPIRIT
UNAPOLOGETICALLY MODERN WITH IMPECCABLE TASTE, AND ALWAYS A RIDE TO REMEMBER.
UNAPOLOGETICALLY MODERN