Chrome Horse Society Tequila brought the spirit of modern luxury to Lake Placid over Fourth of July weekend with activations throughout the showgrounds. 

Following the 2026 Tony Awards, Jack Morgan, founder of Chrome Horse Society Tequila, and BDXY hosted an exclusive after-party in partnership with Club Bohemia at Gitano NYC celebrating Tony Award nominee Luke Evans.

Chrome Horse Society partnered with acclaimed international photographer Diana Gomez on "Freedom in Motion," a striking photography and video exhibition at BEA Interiors Design Studio in Miami's Design District.

Chrome Horse was poured at alice + olivia's Spring Fling in Dallas, where guests enjoyed specialty cocktails during an evening of fashion, music, and philanthropy benefiting the Children's Cancer Fund.

Set against the breathtaking backdrop of Agave House Malibu, a private retreat perched in the Malibu mountains, Chrome Horse was proud to be the spirit of choice for 12th Tribe's first ever Tribe Table, an intimate gathering of style influencers and editors.

To celebrate Chrome Horse Society's sponsorship of Georgina Bloomberg's New York Empire team, the brand hosted a private kickoff event at the start of the Longines Global Champions Tour.

Chrome Horse Society joined Italian fashion house Boggi Milano to celebrate the opening of its new Miami store with an evening that blended elevated style, strong espresso, and impeccably crafted cocktails.

Chrome Horse proudly returned to the ring as sponsor of the CSI2* Division during Week 5 of the 2026 Winter Equestrian Festival (WEF), marking a meaningful homecoming to the brand's equestrian roots.

On January 24, 2026, editors and tastemakers gathered at the Central Park Bar in Wellington to celebrate the debut of the Winter Equestrian Festival’s first-ever signature cocktail, the Show Pony, crafted in partnership with Chrome Horse Society tequila.