SOCIETY

NOUN: A PART OF THE COMMUNITY THAT SETS ITSELF APART AS A LEISURE CLASS AND THAT REGARDS ITSELF AS THE ARBITER OF FASHION AND MANNERS.

LATEST EVENTS

  1. Read more: LIL NAS X ALBUM RELEASE PARTY AT THE BOX
    LIL NAS X ALBUM RELEASE PARTY AT THE BOX

    LIL NAS X ALBUM RELEASE PARTY AT THE BOX

    On Thursday, March 20th, rapper, singer, and songwriter Lil Nas X hosted an exclusive, all-pink celebration at The Box in NYC to debut his latest single, HOTBOX.

    The night featured a stylish crowd, custom cocktails, and a high-energy performance by Nas—all complemented by Chrome Horse Society tequila, the evening's standout spirit.

    Chrome Horse Society was the base of signature drinks enjoyed by attendees, including Amanda Lepore, Brian Atwood, Rickey Thompson, and Brad Mondo. Founder Jack Morgan was also in attendance, enjoying the brand's refined yet edgy aesthetic.

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  2. Read more: MIAMI MUSIC WEEK 2025 AT THE BEATRICE
    MIAMI MUSIC WEEK 2025 AT THE BEATRICE

    MIAMI MUSIC WEEK 2025 AT THE BEATRICE

    Founder Jack Morgan brought the heat to the final night of Miami Music Week, hosting an unforgettable celebration at The Beatrice Miami's exclusive "boiler room" - a hidden gem fast becoming a late-night favorite among insiders.

    Headlining the evening was Grammy-winning DJ Cedric Gervais, who lit up the decks alongside Mednas and Elvis Guetta, delivering a high-energy set that had the room pulsing into the early hours. The crowd, a curated guest list of industry insiders and style leaders, including Kevin Carrigan, Giampaolo Sgura, Bret Fraser and Bonnie Mueller Gervais, all sipping Chrome Horse and dancing the night away.

    The event capped off an electrifying week of music and culture in true Miami fashion: bold, stylish, and fueled by one of the city's buzziest new tequila brands. 
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  3. Read more: THE STANDARD MIAMI LAUNCH EVENT: 2025
    THE STANDARD MIAMI LAUNCH EVENT: 2025

    THE STANDARD MIAMI LAUNCH EVENT: 2025

    A VIP crowd enjoyed specialty cocktails featuring Chrome Horse Society Tequila at The Standard Miami.
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  4. Read more: FOUNDER’S EVENT OCT. 2024
    FOUNDER’S EVENT OCT. 2024

    FOUNDER’S EVENT OCT. 2024

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  5. Read more: ONE YEAR ANNIVERSARY PARTY AT JACKIEO’ MYKONOS
    ONE YEAR ANNIVERSARY PARTY AT JACKIEO’ MYKONOS

    ONE YEAR ANNIVERSARY PARTY AT JACKIEO’ MYKONOS

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  6. Read more: Lady Gaga's Screening of the Chromatica Ball film on May 23rd , Nya Studios West Hollywood, CA
    Lady Gaga's Screening of the Chromatica Ball film on May 23rd , Nya Studios West Hollywood, CA

    Lady Gaga's Screening of the Chromatica Ball film on May 23rd , Nya Studios West Hollywood, CA

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  7. Read more: Miami Pride Kick Off Party at Hotel Greystone
    Miami Pride Kick Off Party at Hotel Greystone

    Miami Pride Kick Off Party at Hotel Greystone

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  8. Read more: National Polo Club 2024 Finals
    National Polo Club 2024 Finals

    National Polo Club 2024 Finals

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  9. Read more: Sports Illustrated Swim: 2023
    Sports Illustrated Swim: 2023

    Sports Illustrated Swim: 2023

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