SOCIETY
NOUN: A PART OF THE COMMUNITY THAT SETS ITSELF APART AS A LEISURE CLASS AND THAT REGARDS ITSELF AS THE ARBITER OF FASHION AND MANNERS.
LATEST EVENTS
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Read more: CHROME HORSE CELEBRATES THE BDXY COLLECTION WITH LUKE EVANS IN CABO
CHROME HORSE CELEBRATES THE BDXY COLLECTION WITH LUKE EVANS IN CABO
Actor Luke Evans hosted an intimate weekend-long celebration at the stunning Nobu Los Cabos resort to toast the BDXY collection, bringing together a select group of friends, fashion tastemakers, and creatives for a weekend of style, relaxation, and Chrome Horse tequila!
The exclusive guest list included actor Jonathan Bennett and his husband James, actress Olivia Holt, BDXY co-founder Fran Tomas (Evans’ partner), and an array of leading tastemakers from the world of fashion and design.
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Read more: Lugano New York Empire Party
Lugano New York Empire Party
Chrome Horse Society Tequila raised a toast to New York's sporting and social elite with an unforgettable evening at The Peak at 30 Hudson Yards. The brand partnered with Georgina Bloomberg and the New York Empire GLC Team to host the glamorous Lugano New York Empire Party in celebration of the Longines Global Champions Tour.
The glittering crowd — New York's who's who across sport, style, and society — arrived in cocktail attire and were whisked up to the 101st floor, where sweeping skyline views set the scene for a night of tequila toasts.
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Read more: NYFW: Chrome Horse Society x ELLE Collections Launch Party
NYFW: Chrome Horse Society x ELLE Collections Launch Party
Amid the excitement of New York Fashion Week, Chrome Horse Society Tequila and ELLE welcomed editors, tastemakers, and influencers to an exclusive soirée at Sloane’s at The Manner Hotel, celebrating the debut of ELLE Collections.
The stylish crowd filled the sleek venue, while a select group of influencers showcased standout looks from the new collection. Renowned DJ Celeste set the soundtrack, keeping the energy high late into the night.
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Read more: MYKONOS SUMMER TAKEOVER 2025
MYKONOS SUMMER TAKEOVER 2025
Chrome Horse Society Tequila’s second anniversary was the talk of the island, bringing together fashion, culture, and nightlife in true Mykonos style.
Held at Porto, the glamorous anniversary party unfolded against a sunset backdrop and drew a glittering crowd that included fashion designers Dean and Dan of Dsquared2, heiress Ariana Rockefeller, and model and Rick Owens muse Tyrone Dylan.
The evening featured a dazzling performance by RuPaul’s Drag Race star Shangela and a headlining set from DJ Eliad Cohen.
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Read more: LADYLAND FESTIVAL 2025
LADYLAND FESTIVAL 2025
LadyLand Festival lit up Brooklyn the weekend of June 27, 2025 with show-stopping performances by global icons Cardi B and FKA Twigs, who headlined the annual celebration of music, art, and queer culture under the K Bridge Park.
The nights delivered on every level—high energy, colorful fashions, and an electric crowd—all elevated by the exclusive presence of Chrome Horse Society, the luxury tequila brand making waves in the spirits world. Festival VIPs sipped Chrome Horse throughout the evening, with the brand taking center stage in the exclusive lounge area.
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Read more: JACK MORGAN'S 30TH BIRTHDAY CELEBRATION
JACK MORGAN'S 30TH BIRTHDAY CELEBRATION
Chrome Horse Society Tequila toasted its visionary founder Jack Morgan’s 30th birthday with a star-studded, weekend-long celebration in New York City. The festivities kicked off Saturday evening with an intimate dinner at The Standard Meatpacking, where guests were treated to a surprise performance by Shangela, followed by cocktails at BOOM, served with sweeping skyline views and signature Chrome Horse drinks.
The celebration continued Sunday at ARTSPACE, the bi-level nightclub hidden within the PUBLIC Hotel, where Grammy-winning DJ Cedric Gervais took the stage.
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Read more: LIL NAS X ALBUM RELEASE PARTY AT THE BOX
LIL NAS X ALBUM RELEASE PARTY AT THE BOX
On Thursday, March 20th, rapper, singer, and songwriter Lil Nas X hosted an exclusive, all-pink celebration at The Box in NYC to debut his latest single, HOTBOX.
The night featured a stylish crowd, custom cocktails, and a high-energy performance by Nas—all complemented by Chrome Horse Society tequila, the evening's standout spirit.
Chrome Horse Society was the base of signature drinks enjoyed by attendees, including Amanda Lepore, Brian Atwood, Rickey Thompson, and Brad Mondo. Founder Jack Morgan was also in attendance, enjoying the brand's refined yet edgy aesthetic.
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Read more: MIAMI MUSIC WEEK 2025 AT THE BEATRICE
MIAMI MUSIC WEEK 2025 AT THE BEATRICE
Founder Jack Morgan brought the heat to the final night of Miami Music Week, hosting an unforgettable celebration at The Beatrice Miami's exclusive "boiler room" - a hidden gem fast becoming a late-night favorite among insiders.Headlining the evening was Grammy-winning DJ Cedric Gervais, who lit up the decks alongside Mednas and Elvis Guetta, delivering a high-energy set that had the room pulsing into the early hours. The crowd, a curated guest list of industry insiders and style leaders, including Kevin Carrigan, Giampaolo Sgura, Bret Fraser and Bonnie Mueller Gervais, all sipping Chrome Horse and dancing the night away.Read more -
Read more: THE STANDARD MIAMI LAUNCH EVENT: 2025
THE STANDARD MIAMI LAUNCH EVENT: 2025
A VIP crowd enjoyed specialty cocktails featuring Chrome Horse Society Tequila at The Standard Miami.Read more
IN THE PRESS
HOSPITALITY
- Dan's Papers April 12, 2024 Issue 1 (calameo.com)
- 3 Classic Cocktails from Chrome Horse Society Tequila | Chilled Magazine
- Mother’s Day Gift Guide 2024: The Best Tequila (forbes.com)
- Celebrate Season 3 Of ‘Bridgerton’ With Regency-Inspired Cocktails (forbes.com)
- 23 Best Tequila Cocktails You Can Make at Home (yahoo.com)
- 23 Best Tequila Cocktails You Can Make at Home - Men's Journal (mensjournal.com)
- The Best Father’s Day Gifts For Husbands To Make Him Feel Loved
- New Release Roundup May 2023
- Best Father's Day Gifts
- Best Blanco Tequila
- Montezuma’s Legacy-
Best Premium Blanco Tequila - A New Ultra Premium Tequila Hits The Market
- Spritz It Up All Summer Long
- Gift Horse
SOCIETY
- Lady Gaga Wears Platform Boots for ‘Gaga Chromatica Ball’ Premiere – Footwear News
- Lady Gaga rocks a CAR PART in edgy ensemble at the premiere of HBO's Gaga Chromatica Ball in LA but can't name what it is: 'I'm not a mechanic' | Daily Mail Online
- Photos: Inside Lady Gaga's World Premiere of GAGA CHROMATICA BALL (broadwayworld.com)


DISCOVER THE SPIRIT
UNAPOLOGETICALLY MODERN WITH IMPECCABLE TASTE, AND ALWAYS A RIDE TO REMEMBER.
UNAPOLOGETICALLY MODERN