SOCIETY

NOUN: A PART OF THE COMMUNITY THAT SETS ITSELF APART AS A LEISURE CLASS AND THAT REGARDS ITSELF AS THE ARBITER OF FASHION AND MANNERS.

LATEST EVENTS

  1. Read more: RED DOOR GALA 2025
    RED DOOR GALA 2025

    RED DOOR GALA 2025

    Guests of The Red Door Gala raised their glasses with Chrome Horse tequila, the evening's signature spirit.

    The CEO and program director led the crowd in a lively toast and shot from the stage, setting the tone for a night of celebration and support.

    Hosted by Fox5 sportscaster Tina Cervasio, the annual fundraising event benefits the Red Door Community's cancer support programs for those impacted by cancer.

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  2. Read more: CHROME HORSE TOASTS ASHLEY LONGSHORE
    CHROME HORSE TOASTS ASHLEY LONGSHORE

    CHROME HORSE TOASTS ASHLEY LONGSHORE

    Fine artist Ashley Longshore celebrated the opening of her vibrant new art pop-up gallery at 47 Great Jones Street, a dazzling “Happening” that brought together art, design, and style in true Longshore fashion.

    The evening was a collaboration with acclaimed interior designer Noz Nozawa, transforming the space into a kaleidoscope of color and creativity. Chrome Horse Society Tequila was the spirit of the night.

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  3. Read more: A CHARITABLE EVENING WITH A SHARK
    A CHARITABLE EVENING WITH A SHARK

    A CHARITABLE EVENING WITH A SHARK

    Signature Chrome Horse cocktails were served at “An Evening With a Shark”, an exclusive one-night experience hosted by Shark Tank’s Daymond John and held at SERHANT., the sleek headquarters of Million Dollar Listing’s Ryan Serhant. The event, presented in partnership with Nick Champagne and Status Luxury Group, brought together an eclectic mix of innovators, creators, and thought leaders — including FoodGod — for a night of inspiration, connection, and charity. 

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  4. Read more: CHROME HORSE CELEBRATES THE BDXY COLLECTION WITH LUKE EVANS IN CABO
    CHROME HORSE CELEBRATES THE BDXY COLLECTION WITH LUKE EVANS IN CABO

    CHROME HORSE CELEBRATES THE BDXY COLLECTION WITH LUKE EVANS IN CABO

    Actor Luke Evans hosted an intimate weekend-long celebration at the stunning Nobu Los Cabos resort to toast the BDXY collection, bringing together a select group of friends, fashion tastemakers, and creatives for a weekend of style, relaxation, and Chrome Horse tequila! 

    The exclusive guest list included actor Jonathan Bennett and his husband James, actress Olivia Holt, BDXY co-founder Fran Tomas (Evans’ partner), and an array of leading tastemakers from the world of fashion and design.

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  5. Read more: Lugano New York Empire Party
    Lugano New York Empire Party

    Lugano New York Empire Party

    Chrome Horse Society Tequila raised a toast to New York's sporting and social elite with an unforgettable evening at The Peak at 30 Hudson Yards. The brand partnered with Georgina Bloomberg and the New York Empire GLC Team to host the glamorous Lugano New York Empire Party in celebration of the Longines Global Champions Tour.

    The glittering crowd — New York's who's who across sport, style, and society — arrived in cocktail attire and were whisked up to the 101st floor, where sweeping skyline views set the scene for a night of tequila toasts. 

     

    SEE THE GALLERY

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  6. Read more: NYFW: Chrome Horse Society x ELLE Collections Launch Party
    NYFW: Chrome Horse Society x ELLE Collections Launch Party

    NYFW: Chrome Horse Society x ELLE Collections Launch Party

    Amid the excitement of New York Fashion Week, Chrome Horse Society Tequila and ELLE welcomed editors, tastemakers, and influencers to an exclusive soirée at Sloane’s at The Manner Hotel, celebrating the debut of ELLE Collections.

    The stylish crowd filled the sleek venue, while a select group of influencers showcased standout looks from the new collection. Renowned DJ Celeste set the soundtrack, keeping the energy high late into the night.

    SEE THE GALLERY

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  7. Read more: MYKONOS SUMMER TAKEOVER 2025
    MYKONOS SUMMER TAKEOVER 2025

    MYKONOS SUMMER TAKEOVER 2025

    Chrome Horse Society Tequila’s second anniversary was the talk of the island, bringing together fashion, culture, and nightlife in true Mykonos style.

    Held at Porto, the glamorous anniversary party unfolded against a sunset backdrop and drew a glittering crowd that included fashion designers Dean and Dan of Dsquared2, heiress Ariana Rockefeller, and model and Rick Owens muse Tyrone Dylan.

    The evening featured a dazzling performance by RuPaul’s Drag Race star Shangela and a headlining set from DJ Eliad Cohen

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  8. Read more: LADYLAND FESTIVAL 2025
    LADYLAND FESTIVAL 2025

    LADYLAND FESTIVAL 2025

    LadyLand Festival lit up Brooklyn the weekend of June 27, 2025 with show-stopping performances by global icons Cardi B and FKA Twigs, who headlined the annual celebration of music, art, and queer culture under the K Bridge Park. 

    The nights delivered on every level—high energy, colorful fashions, and an electric crowd—all elevated by the exclusive presence of Chrome Horse Society, the luxury tequila brand making waves in the spirits world. Festival VIPs sipped Chrome Horse throughout the evening, with the brand taking center stage in the exclusive lounge area.


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  9. Read more: JACK MORGAN'S 30TH BIRTHDAY CELEBRATION
    JACK MORGAN'S 30TH BIRTHDAY CELEBRATION

    JACK MORGAN'S 30TH BIRTHDAY CELEBRATION

    Chrome Horse Society Tequila toasted its visionary founder Jack Morgan’s 30th birthday with a star-studded, weekend-long celebration in New York City. The festivities kicked off Saturday evening with an intimate dinner at The Standard Meatpacking, where guests were treated to a surprise performance by Shangela, followed by cocktails at BOOM, served with sweeping skyline views and signature Chrome Horse drinks.

    The celebration continued Sunday at ARTSPACE, the bi-level nightclub hidden within the PUBLIC Hotel, where Grammy-winning DJ Cedric Gervais took the stage. 

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