COLORADO LAUNCH DURING ASPEN GAY SKI WEEK

Chrome Horse officially launched in Colorado during Aspen Gay Ski Week, one of the country’s most iconic winter gatherings, with a weekend of celebrations at Madame Ushi Aspen. 

The launch unfolded across two nights at the buzzy hotspot owned by Grammy Award-winning DJ and producer Cedric Gervais, a close friend of Chrome Horse founder Jack Morgan, and culminated on Saturday night with a Chrome Horse-sponsored party featuring a special performance by Gervais himself.

Friday evening set the tone with a high-energy kickoff featuring music by legendary DJ David Morales, while Saturday’s festivities brought the launch to a peak as Gervais took the stage for a headline performance, transforming Madame Ushi into the epicenter of Aspen Gay Ski Week nightlife. Together, the events embodied the Chrome Horse ethos: bold energy, elevated indulgence, and unapologetic fun.