Chrome Horse Society Makes Its North Texas Debut

Chrome Horse Society Tequila marked its arrival in North Texas with a weekend that brought together two things deeply connected to the brand: exceptional horses and a great cocktail.

The weekend began in Aubrey, Texas, where Chrome Horse joined the inaugural Legacy Horse Sales, hosted by legendary horseman Tom McCutcheon and the McCutcheon family. The three-day event brought together some of the country’s top reining horses, trainers, owners and buyers for a highly attended auction that produced record-setting sales.

Chrome Horse signature cocktails were served throughout the weekend, putting the brand in front of an audience at the highest levels of the equestrian world and continuing its natural connection to the sport and lifestyle that inspired the brand from the beginning.

From the auction ring, Chrome Horse headed to Fort Worth for a launch celebration at the Cattlemen’s Club, formally introducing the brand to the North Texas market.

More than 85 guests gathered for cocktails, tequila tastings and a distinctly Texas evening of hospitality. Chrome Horse founder Jack Morgan joined members of the local hospitality and beverage community, equestrian guests, brand supporters and new friends for the celebration.

Throughout the evening, guests were served a menu of Chrome Horse cocktails including Margaritas, Palomas and Espresso Martinis, highlighting the versatility of the brand’s triple-distilled Blanco tequila.

An interactive blind tasting added a competitive element to the night, inviting guests to taste Chrome Horse alongside several established tequila brands and experience the liquid side by side.